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Phoenix, June 10, 2008:
The next generation of the World Wide Web, known as Web 2.0 or Social Media, offers authors and publishers unprecedented ways to reach potential book buyers (or adopters). While many publishers are focusing on ways to use social media to "sell" more books to more customers, savvy authors are discovering that the best way to sell a book is to involve more people in the collaborative development of the book's content.
Former editor and publisher David Brake will conduct a general session Friday, June 20, 10:30 AM, at the Text and Academic Authoring Conference to be held in Las Vegas, Nevada, June 19 - 21 entitled Leveraging the Wisdom of Your Crowd: Five Things Every Author Can Do to Maximize a Book's Impact. The session will highlight how authors and publishers can convert readers into "co-producers" of content by involving them in a process Brake calls the ACCESS model. In this interactive session, he will highlight five things every author can do to leverage the collaborative power of your book's ideal audience. Session participants will receive sample templates for implementing the suggested strategies, plus a handy guide written especially for authors - A Quick Business Plan for Your Book.
Click here for information about attending the Text and Academic Authoring Conference 2008.
For more information about Content Connections or to request a meeting with a representative from Content Connections, please contact Holly McAllister at hmcallister@contentconnections.com.
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Phoenix, June 4, 2008:
AuthorBound, a collaborative book development division of Content Connections, has announced that two of their program's authors, Lon Safko and David Brake, have reached an agreement with reputable publisher John Wiley & Sons for an early 2009 release of their book - The Social Media Bible.
Author Lon Safko stated: "Whether you consider yourself Social Media savvy or limited in what you know about the topic, this book is designed to get you on the Social Media fast track. . .fast."
More information and a call for contributing authors will be announced soon.
For more information please contact Holly McAllister at (480)649-7040 or info@authorbound.com
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Phoenix, May 23, 2008:
Content Connections, in cooperation with AuthorBound, is pleased to introduce the Dynamic AuthorPage. The AuthorPage is a dynamic, "social media" enabled web destination that can follow any project from idea through publication and beyond. Filled with multimedia assets, visitors can learn about your product, get status updates, participate in polls, and gain useful insight on all aspects of the intended market and audience. Video segments feature the authors sharing in their own words what differentiates their product from the field. Information on availability, supplements, access to author BLOGS, and special contests keep customers coming back to this special destination.
Click here to visit Nancy Solomon's AuthorPage.
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